Artery Team Blog

The biggest sales event of 2024 is quickly approaching, and it's time to prepare your Etsy shop for Black Friday and Cyber Monday (BFCM). Black Friday falls on November 29th, with Cyber Monday following on December 2nd.A well-crafted BFCM campaign can significantly boost your profits, while a weak one may result in losing sales to your main competitors. So, how do you grab customers' attention and make the most of this busy shopping weekend? Learn from experiences and thrive.

Recently, there has been a lot of discussion and feedback regarding the new algorithm changes on Etsy. Several updates have been implemented, impacting various shop features, and many sellers have noticed shifts in traffic and visibility across their Etsy stores. But what does it all mean?If you have been selling on the platform for a while, you're aware that these updates can either boost or lower your shop's visibility in search results. This update specifically targets key areas like shipping costs, product photos, return policies, and customer service metrics.

In the vast, bustling marketplace of Etsy, standing out can feel like a daunting challenge. With millions of products competing for attention, how can you make sure your creations get noticed by the right customers? The answer lies in a thoughtful, gradual approach to Etsy SEO—one that emphasizes quality over quantity. Instead of rushing to optimize every listing at once, the key to long-term success on Etsy is making steady, strategic improvements. By focusing on gradual changes, you can work with Etsy’s algorithm, not against it.

Creating a compelling Etsy listing description is essential for attracting potential buyers, engaging their interest, and converting them into customers. A well-crafted listing description can serve as a powerful tool in setting you apart from competitors and showcasing the unique qualities of your products. From using strategic keywords to storytelling, many factors go into writing an Etsy description that can effectively capture a shopper's attention. In this article, we'll guide you through how to create compelling listing descriptions that resonate with your audience and improve your chances of making a sale.

Standing out on Etsy, a platform filled with millions of sellers, can be challenging. Whether you’re selling handmade crafts, vintage finds, or unique supplies, getting noticed requires more than just attractive products. To thrive, you need effective search engine optimization (SEO), and one of the most powerful strategies for boosting your SEO is keyword diversification and using broadly relevant keywords in your listing's title and tags. Etsy’s search algorithm relies heavily on keywords to match buyers with relevant products. By using the right keywords, you increase the chances of your listings appearing in the results.

Before beginning with the most important features of the keyword enrichment activity in your Etsy listings, we need to understand what "Keyword Enrichment" means on Etsy. The "Keyword Enrichment" is an activity that describes the initial saturation of titles & tags with a rich variety of keywords, incl. most searched terms from the listing's stats and relevant product phrases. In other words, the goal of Keyword Enrichment / one-off SEO is to maximize the variety of phrases in the listings to give you the best chance for a good "first impression" on the algorithm. Keywords are the bridge between what buyers are searching for and the products sellers are offering.