Etsy Seasonal Marketing

Holiday Season has arrived and this is the time to make the most of Etsy's promotional campaigns and traffic. Etsy has launched "Gift Mode" at the beginning of the year, promoting Etsy as the go-to destination for holiday gifting. The core concept is that you can find the right gift on Etsy just by browsing, even if you don't have a very good idea what exactly are you looking for. To welcome the incoming traffic from the Gift Mode, Etsy's editorial team has created a Holiday Sales hub and a string of thematic experiences for different audiences to help them discover the best gifts

As the holiday season approaches, Etsy shoppers are in full swing searching for unique and meaningful gifts. In fact, searches for Christmas gifts start peaking as early as October, meaning that you should prepare well in advance to capture this traffic. December is always dedicated to last-minute shopping. With the big influence of the Etsy landing pages on the shoppers behavior - its a must to check frequently what Etsy will promote right after the BFCM weekend. Here’s how to make your store holiday-ready and how to deal with the shopping during and after the Christmas holidays.

It's autumn already! Thanksgiving is coming, it falls on November 28th, and it’s time to celebrate.This day is all about family gatherings, delicious food, and plenty of gifts. It's more than just a holiday - it’s the perfect moment to boost your Etsy shop by showcasing your products, offering attractive prices, and launching big discount deals that will get your store into the festive spirit.Let’s dive into Thanksgiving 2024 and make the most of it with smart marketing strategies.

The biggest sales event of 2024 is quickly approaching, and it's time to prepare your Etsy shop for Black Friday and Cyber Monday (BFCM). Black Friday falls on November 29th, with Cyber Monday following on December 2nd.A well-crafted BFCM campaign can significantly boost your profits, while a weak one may result in losing sales to your main competitors. So, how do you grab customers' attention and make the most of this busy shopping weekend? Learn from experiences and thrive.

Peak summer is here, and with it arrives an array of opportunities - from seasonal themes to viral trends and getting your shop in shape for the top season of the year. There's plenty to do right now so here are 5 tips on how to make the most of your Etsy summer. Whether you're looking to tap into Etsy's wedding and back-to-school market or want to relax and prepare for holiday season, summer can be surprisingly busy. Make sure to make the most of the upcoming weeks - everything adds up during the second half of the year. For most shops on Etsy summer season is one of the strongest for the year, especially if you plan your campaign in advance!