Etsy Seasonal Marketing

Etsy's Mother's Day sale event is already happening and Spring Holiday Season is here. I am sure you already have your plan in place and now it's time to dive deeper into giving your Etsy store a spring refresh‍At the start of every strong season, you want to refresh your visual branding to match the overall mood of buyers and Etsy's marketing messages.‍

Spring Holiday Season is the second strongest quarter on Etsy for many stores when spring refresh, Mother's Day and Father's Day shopping align with a rise in wedding-themed orders. Just as we saw during the Christmas-driven Holiday Season, Etsy will be running a series of spring sales events over the next 2-3 months which will most likely affect both search and overall performance. This is once again a highly-competitive period and good planning will help you make the most of the seasonal boost.

Your Etsy storefront is your chance to make a first impression. It's the virtual equivalent of a window display, and it needs to be compelling enough to invite visitors to explore further. Think of it as the showcase that introduces your brand's essence and converts your visitors into buyers. Make sure you dress to impress this Holiday Season.

Halloween shopping picks up after September 15. and enters into frenzy mode in the first weeks of October. You have a few weeks for last-minute prep to get creative and build your own unique Halloween experience for shoppers.

Black Friday is (almost) over, we hope you had a great campaign lined up and now you are swamped with orders. If you made the most of it and reaped the rewards of a good plan or even in case you missed it, you already know how important a strong marketing plan is so it's time to plan ahead into the New Year!