The biggest sales event of 2024 is quickly approaching, and it's time to prepare your Etsy shop for Black Friday and Cyber Monday (BFCM).
Black Friday falls on November 29th, with Cyber Monday following on December 2nd.
A well-crafted BFCM campaign can significantly boost your profits, while a weak one may result in losing sales to your main competitors.
So, how do you grab customers' attention and persuade them to choose your shop during this major shopping event?
What you need to do to make the most of this big weekend sale event?
1. Etsy landing pages
As we getting close to the BFCM weekend we expect Etsy to release the promotion on their home page including various categories of items on a big discount up to 50-60% off. As soon as Etsy shifted their Etsy home page for the BFCM promotion make sure to check all of the sub-categories and Etsy landing pages that are relevant for your product or niche and implement keywords that you pulled from there into your listings for quick SEO visibility boost.
You can check one of our blog article related to the new Etsy's Algorithm Changes In 2024 where we giving more detailed information on the SEO effect by adding tags from Etsy landing pages.
2. Offer listings together for less
Recently Etsy introduced their new sale tool called "Offer listings together for less" which can be found under Marketing > Sales and discounts menu in your Shop Manager. This new feature allows you to bundle multiple items into a single offer, providing your customers with a discount when they purchase the items together. This feature encourages clients to buy more, enhancing the shopping experience while helping you gain more sales. By promoting these bundles you can attract more customers and boost your store revenue.
You can create a plan according to your products and think which of your items can go together and are perfect for bundling. Keep in mind to bumping your bundle discounts at least 5% above your regular promo.
More information about this new tool and how to use it effectively you can find in our blog article about What Is Etsy's New Tool "Offer Listings Together For Less"
3. Activate your biggest sale of the year
Black Friday and Cyber Monday sales represent the largest shopping event of the year, with many consumers eager to find deals that aren’t available at other times. To generate excitement for this occasion, offer bigger discounts than you typically provide throughout the year. This creates a sense of urgency for shoppers to seize these opportunities before they expire.
Offering a higher percentage discount during BFCM is a smart strategy, as many shops provide at least a 20% discount.
Now its easier than ever to create your sales as Etsy reminds you to join the next sales events with few clicks.
After you click on set up button the following window will appear where you can choose the discount and minimum order to qualify.
4. Launch new product collection
Launching new products during the Black Friday sales event is an effective way to generate extra buzz. I recommend introducing them after announcing your sale, as this gives you more opportunities to promote both the sale and the new products. You can also schedule an different sale discount just for the new arrivals in your store. This can be done 1 month or 2 weeks before the BFCM event as it needs time to Etsy algorithm to evaluate their data.
When you have a new launch collection, it’s always better to place it among the featured items in your store to give it an extra push.
or emphasize it on the banner.
5. Create product sets
Creating special product bundles for BFCM is an excellent strategy to boost the order value of your store. Creating sets also provide a good opportunity to promote your less popular items in your shop. Typically, you can offer these sets at a discounted price compared to purchasing each item separately. During key shopping periods like the BFCM, product sets also serve as ideal gift options.
Common strategies for creating sets in your store may include:
- combining best-sellers with less popular ones to help move inventory - we recommend to create duplicates, because you don't want to hurt your top performing products and their quality score.
- average order value - By creating sets, you give buyers the convenience of purchasing multiple related items at once which leads to rise of your order value. Often at a slightly discounted price compared to buying each item separately.
6. Update your store's visual appearance
As Black Friday and Cyber Monday (BFCM) approach, it's essential to make your Etsy store visually appealing to capture the attention of potential buyers. Here are some effective strategies to refresh your shop's appearance and optimize it for the holiday shopping rush:
- Update your store's banner - create a seasonal banner that reflects the festive spirit of BFCM. Make sure to include the desired discount percentage in your banner and emphasize it using bold colors and clear fonts.
- Update your product thumbnails - You can insert the small badges in your thumbnail photos of your listings that are telling the shoppers that the items in on the sale or is a part of the Black Friday deal. Use eye-catching graphics or bold text to draw attention.
- Update your featured items - Feature products that stand out and are likely to attract attention. You can feature the entire Black Friday section into your featured items for quick access whenever a buyer open your shop.
- Update your shop sections - Set up a special section for BFCM deals or featured products. This makes it easy for customers to find what you’re promoting. You can include the discount percentage in your section's name.
The visual appearance of your Etsy store is crucial, especially during key shopping periods like BFCM or during the Christmas holidays. During those periods, many store owners vie for customer attention, and an eye-catching store helps your listings stand out. A visually appealing shop increases customer engagement, encouraging them to spend more time browsing, which leads to higher conversion rates.
Additionally, Etsy considers the overall shop appearance when ranking listings in search results, so maintaining an attractive storefront can improve your SEO and discoverability.
This is the service that we called a Creative Package. If you are interested to improve your shop visuals make sure to reach out to us.
7. Optimize your Etsy ads
To make the most of your Etsy ads during the Black Friday weekend, start by setting a clear budget that reflects the increased traffic and competition if you previously did not run any promoted listings. If you already running Etsy Ads consider raising the budget between 25th of November and 2nd of December to get the most of the traffic and visibility throughout the full period. Focus on promoting your best-selling items or those with Black Friday discounts to attract more clicks and exposure.
Monitor your ad performance regularly throughout the weekend and be ready to adjust your budget or your listings based on which are performing best and which not.
If you are looking How Do Ads Work On Etsy and how to optimize it effectively to increase the ROAS - feel free to check out are blog article.
Final Thoughts
Preparing your Etsy shop for Black Friday and Cyber Monday is essential for maximizing your sales potential during this major shopping event. Start by leveraging Etsy's landing pages for SEO visibility and consider using the new "Offer listings together for less" feature to encourage larger purchases.
Activate your biggest sale of the year by offering exclusive discounts, and consider launching new product collections to generate buzz. Create special product bundles to boost order values, and update your shop’s visual appearance to attract potential buyers. Finally, optimize your Etsy ads to capture the increased traffic and competition during this busy period.
By implementing these strategies, you can effectively stand out from competitors and drive more sales during BFCM.
