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As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.
Holiday Season has arrived and this is the time to make the most of Etsy's promotional campaigns and traffic. Etsy has launched "Gift Mode" at the beginning of the year, promoting Etsy as the go-to destination for holiday gifting. The core concept is that you can find the right gift on Etsy just by browsing, even if you don't have a very good idea what exactly are you looking for. To welcome the incoming traffic from the Gift Mode, Etsy's editorial team has created a Holiday Sales hub and a string of thematic experiences for different audiences to help them discover the best gifts
As the holiday season approaches, Etsy shoppers are in full swing searching for unique and meaningful gifts. In fact, searches for Christmas gifts start peaking as early as October, meaning that you should prepare well in advance to capture this traffic. December is always dedicated to last-minute shopping. With the big influence of the Etsy landing pages on the shoppers behavior - its a must to check frequently what Etsy will promote right after the BFCM weekend. Here’s how to make your store holiday-ready and how to deal with the shopping during and after the Christmas holidays.
The holiday shopping season is in full swing on Etsy, which has introduced new holiday landing pages to enhance the gift-shopping experience. With a dedicated Holiday Sales Hub and a range of the themed experiences tailored to different audiences, Etsy makes it easier for shoppers to discover the perfect gifts, even if they’re not sure what they’re looking for.To increase your chances of being featured on these holiday pages, it’s not just about offering discounts. Aligning your listings with the most common search terms and phrases is key.
It's autumn already! Thanksgiving is coming, it falls on November 28th, and it’s time to celebrate.This day is all about family gatherings, delicious food, and plenty of gifts. It's more than just a holiday - it’s the perfect moment to boost your Etsy shop by showcasing your products, offering attractive prices, and launching big discount deals that will get your store into the festive spirit.Let’s dive into Thanksgiving 2024 and make the most of it with smart marketing strategies.
The biggest sales event of 2024 is quickly approaching, and it's time to prepare your Etsy shop for Black Friday and Cyber Monday (BFCM). Black Friday falls on November 29th, with Cyber Monday following on December 2nd.A well-crafted BFCM campaign can significantly boost your profits, while a weak one may result in losing sales to your main competitors. So, how do you grab customers' attention and make the most of this busy shopping weekend? Learn from experiences and thrive.
Recently, there has been a lot of discussion and feedback regarding the new algorithm changes on Etsy. Several updates have been implemented, impacting various shop features, and many sellers have noticed shifts in traffic and visibility across their Etsy stores. But what does it all mean?If you have been selling on the platform for a while, you're aware that these updates can either boost or lower your shop's visibility in search results. This update specifically targets key areas like shipping costs, product photos, return policies, and customer service metrics.
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