The holiday shopping season is in full swing on Etsy, which has introduced new holiday landing pages to enhance the gift-shopping experience. With a dedicated Holiday Sales Hub and a range of the themed experiences tailored to different audiences, Etsy makes it easier for shoppers to discover the perfect gifts, even if they’re not sure what they’re looking for.
To increase your chances of being featured on these holiday pages, it’s not just about offering discounts. Aligning your listings with the most common search terms and phrases is key.
But first
What are the Etsy landing pages look like?
Etsy promoted/landing pages - often feature curated collections of products centered around specific themes, holidays, or sales events. You can find the main landing page right below the search bar.
They look like this - Up To 40% Off Holiday Deals
In the inside of the main landing page you will find different categories that Etsy features. As we can see currently they are featuring a lot of gift-related categories along with the seasonal ones like Advent Calendars, Seasonal Decor, Holiday Hosting etc.
How to optimize my listings for Etsy landing pages?
Open the Holiday Deals landing page, where Etsy introduces themed sections for the holidays. To optimize your listings for specific sections, you must meet the section’s requirements.
For example, if you want your listings to be featured in the "Holiday Hosting Must-Haves" section, you need to add the exact key phrase "Holiday hosting" to your listings. These listings should also have an Etsy Picks badge and be on sale, as there is a default filter for these criteria.
As we already know Etsy has launched its holiday landing pages to enhance the shopping experience during peak seasons. These curated pages highlight seasonal products, promotions, and gift ideas, making it easier for customers to discover items. They also help sellers boost visibility and sales by featuring their holiday-themed or giftable products in one central location.
Quite often, Etsy changes these landing pages as well as their sub-categories, so checking them out frequently is a must to do job in order to get quick boost of your listing's visibility.
Depending on the category you have selected, different filters appear that result in a very specific display of listings which is why its important to fill up as much as possible attributes as you can. Filling the attributes will raise your conversion rate as well and achieve higher quality score rate.
Currently there are 4 sub-main landing pages which can be found inside the Holiday Deals page.
What are the other ways to be featured on the Etsy landing pages?
To increase your chance of your product ranking on these pages you must set up a few additional features in your store and listings such as:
Participate in sales events - offer discounts during Etsy's major promotions, as they often select discounted items for these pages.
Update thumbnails - consider updating your thumbnails for relevant listings that are suitable for the holiday season. Add seasonal touch into your images.
Use seasonal tags - include tags related to the featured themes or events, similar to the exact search phrases that we pointed out.
If you combine all of these setting together you can increase your chances of being featured.
How Etsy's landing pages look in the mobile app?
Once signed in, Etsy further enhances the shopping experience by providing personalized recommendations based on previous searches. This is visible at the top of the holiday landing page and includes suggested search terms that align with items the shopper has recently browsed or purchased. For instance, if a buyer previously searched for “Christmas ornaments,” Etsy might suggest related searches such as “custom ornaments” or “holiday home decor.”
How to know that your listings are showing into filtered results?
Are you wondering if your listings are showing in the Etsy landing pages? There is a way to find out!
Go to your Shop Manager and then click on Stats page. Scroll bellow to your traffic sources field and then click on Etsy app & other Etsy pages
Remember our example of holiday hosting category? Lets check the results in 3 different niche shops on which our SEO team use the keyword "holiday hosting"
Visit your traffic source page frequently to check if any of implemented keywords from the Etsy landing pages are showing up in your stats search terms. Add the relevant keywords in your listings from categories as much as you can.
Conclusion
To maximize your Etsy shop's visibility for Etsy holiday landing pages, focus on aligning your listings with Etsy’s top seasonal search terms and phrases. Start by exploring the current Etsy landing page, where curated categories like Holiday Hosting, Personalized Gifts, and Seasonal Decor make it easy to optimize your products for shoppers’ needs. Include exact key phrases from these sections in your listings, add seasonal touches to thumbnails, and participate in Etsy’s sales events to qualify for boosted visibility. For ongoing success, track your shop’s stats to see which keywords drive traffic, and update listings accordingly. With these steps, your products can shine during the busiest season and reach a wider audience looking for that perfect holiday gift!
If you struggle to manage all of this and stay top at all the trends consider checking out our Services!
