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The holiday shopping season is in full swing on Etsy, which has introduced new holiday landing pages to enhance the gift-shopping experience. With a dedicated Holiday Sales Hub and a range of the themed experiences tailored to different audiences, Etsy makes it easier for shoppers to discover the perfect gifts, even if they’re not sure what they’re looking for.To increase your chances of being featured on these holiday pages, it’s not just about offering discounts. Aligning your listings with the most common search terms and phrases is key.

We know the sinking feeling that comes with receiving a one-star review on Etsy and it's not pleasant.It’s natural to wish for a flawless record of 5-star reviews, but the reality is that perfection is nearly impossible, even when you do everything by the book.Your products might be top-notch, yet a customer could still complain about something related to your item. Even with impeccable packaging, unforeseen issues like shipping damage can occur due to the carrier.The good news is that you can take steps to address a negative review. First, check if the review violates Etsy's policy. If it doesn’t, focus on finding a middle ground with the customer. Be specific in your response, acknowledge their frustrations, and show empathy. Offering a solution can go a long way in turning a negative experience into a positive outcome.What to do and how you can handle this kind of unpleasant situations is the key for better customer service.

The Star Seller program on Etsy is designed to recognize and reward top-performing shops on the platform. It evaluates sellers on three key criteria: message response rate, on-time shipping and tracking, and 5-star reviews. To qualify for the Star Seller badge, sellers must respond to 95% of initial messages within 24 hours, ship 95% of their orders on time with tracking, and receive 95% 5-star reviews from customers. The program aims to highlight sellers who consistently provide excellent customer service and high-quality products. Achieving Star Seller status can boost a shop’s visibility and credibility, potentially leading to increased sales and customer trust. Learn how to become an Star Seller store today!