Peak summer is here, and with it arrives an array of opportunities - from seasonal themes to viral trends and getting your shop in shape for the top season of the year. There's plenty to do right now so here are
5 tips on how to make the most of your Etsy summer
Whether you're looking to tap into Etsy's wedding and back-to-school market or want to relax and prepare for holiday season, summer can be surprisingly busy. Make sure to make the most of the upcoming weeks - everything adds up during the second half of the year.
1) Seasonal opportunities
Summer is packed with events like wedding parties, anniversaries, and festivals. These occasions are perfect for wedding decor and clothing, anniversary gifts, or stand-out festival wear and accessories. Make sure to bring your seasonal items to the front of the store, create seasonal covers and run dedicated sale events for your key categories.
2) Etsy is already spotlighting Back-to-school
This is the earliest we've seen Back-to-school landing pages getting featured by Etsy. This likely means we are up for a solid campaign from Etsy's marketing team and we can expect a seasonal peak at the end of August - early September. And we are likely to have another Labor Day sale event coordinated by Etsy.
This is an excellent time to promote products like dorm decor, teacher gifts, and bookish accessories. Targeted listings with dedicated thumbnails and relevant visuals can help attract parents, students, and teachers looking for unique and practical items for the new school year.
3) Relax Without Vacation Mode
As we shared last year - if you're planning to go on a break, you should! This is your time to unwind and recharge for the upcoming Holiday Season which should be your busiest time of the year. At the same time, it's crucial to maintain the shop's visibility during your vacation and avoid potential search ranking setbacks.
Here is a blog article that you can check out but in short - for best performance we strongly recommend that you always avoid Vacation Mode and if needed, extend your shipping times while you are away.
4) Stock-up your best-sellers for Halloween, Black Friday and Christmas
Use the quieter summer weeks to prepare your inventory for the last quarter of the year. Once we get started with Halloween shopping from mid-September, it's one marathon run through peak Halloween, Early Black Friday, BFCM and Christmas shopping. Now you have the time to ensure your inventory is well-stocked. Planning ahead not only enhances the shopping experience for customers but also reduces last-minute stress for you, allowing you to focus on providing excellent customer service and fulfilling orders efficiently.
5) Start planning your holiday season marketing campaign
Usually the seasonal marketing campaign includes the following major themes:
- Seasonal product launches - there are plenty of occasions to design around, including general fall/winter trends;
- Seasonal photos - you can uplift your brand with a dedicated photoshoot for the occasion that's most relevant to your products;
- Seasonal SEO - your are taking care of optimizing your most relevant listings for seasonal and trending keywords and Etsy-curated search pages;
- Seasonal visuals - new shop cover and Featured section covers set the mood in your store;
- Email marketing - especially if this is the first season you will be working with your email audience, you want to warm it up in advance to achieve best open and click rates during the peak weeks.
If you want to more know about our Etsy SEO Growth program or you want to check other seasonal marketing tips from our team just click here
Over the next few weeks try to map out the big picture for what you want to achieve this year. Early preparation will ensure that you are ready to meet the holiday workload with the least amount of stress, while making the most of your growth potential.
Summer is always too short. Embrace the opportunities it greets us with and keep your Etsy shop bustling with activity to set the stage for a successful year-end.
Remember, it's all about balance – take time to relax and recharge while keeping up with your growth plans.
Have an amazing summer season!
