Etsy SEO PACKAGE
SEO is among the most crucial growth sources on Etsy as 80-90% of converting traffic comes thanks to deliberate Etsy searches. We have a team of SEO experts with years of Etsy-specific SEO experience.
The ETSY SEO monthly package includes:
Tags and Titles optimization of 40-60 listings monthly according to:
- Etsy stats and Artery SEO monitoring system;
- New keywords research;
- Etsy algorithm changes;
- Seasonal trends and Etsy curation.
Strategic listings renewal – daily renewal of top performing and high potential listings according to SEO strategy.
BONUS: Etsy Advertising Management of the whole shop, incl. products priority and daily budget
If you use Etsy ads you know how powerful they can be for your business. As a matter of fact, Etsy ads are among the most cost-effective ads for creative businesses across many advertising platforms. They can bring a great return on every dollar you spend, if you manage them right. Etsy ads work in sync with great SEO and give valuable information about Etsy searches. By combining both and managing your Etsy ads on a weekly basis we can help you bring more sales in and get the most of your advertising budget.
What can I expect?
When we start our work together, the visible results appear in the first few weeks. We do highly focused optimization of 10 to 15 listings per week and track the traffic growth for each batch in the 30 days after optimization. Depending on your shop ranking before the optimization, the initial growth can kick in on months 2 or 3 or in many cases even during the first month. On average new stores subscribing to the Etsy SEO package experience 35% growth in the monthly visits once the initial growth kicks in.This growth is accumulated over time and can reach its peak in months 4 to 6 when you can expect double traffic or more.
The Return on Investment from Etsy Advertising depends on your budget and the specific products advertised and after the SEO boost our brands reach on average 600%+ ROI or $6 revenue for every dollar spent on Etsy ads. Furthermore, the increase in Etsy Advertising ROIs can be noticed even after the first month of optimization.
Etsy Ads ROI
This package is focused entirely on traffic as we have direct influence there. When it comes to sales and revenue, there a lot of other factors involved, like prices, photography, production and so on. If your product is competitive, the revenue growth that follows is usually even bigger than the traffic growth and within 6 months it can reach up to 2-3x of the revenue before you subscribed for your Etsy SEO Package.
How we do it
Artery Team offers dedicated marketing services for designer-makers and shares Etsy insights from over 5 years of experience in the marketplace.
At all times we manage 30 to 40 Etsy stores with our various services and over the years we’ve helped over 300+ designer-maker businesses grow their Etsy presence.
With over $300,000 in monthly revenue across our network of actively managed stores, we gather insights from a wide range of Etsy niches, supported by our in-house software. We track SEO data, product trends and overall market performance to create the best strategy for your store.
Our clients work with their dedicated Artery Team from 6 months to forever, depending on your preference and growth goals. We value our clients and some of our partners work with us since our company started in 2015. Our results and happy Etsy clients let us develop our team and company for 5 years already.
Our role is to work alongside you, to consult you, support you and help you grow!
Оur in-house software helps us do unmatched monitoring of your Etsy search-engine performance. This allows to keep an eye on your products and how often they rank on the 1st pages for your high-priority keywords. With the Etsy algorithm constantly rotating products on the front pages, our software checks your search engine ranking 24 times per day to give us the complete picture so we can take the best decisions for your products and keywords.
What your competitors are doing is a valuable source of information for your growth. With the help of our internal software, we spot and keep track of the competition in your niche – are you growing faster or you need to catch up? Based on competitor data we can gather key SEO insights or recommend a thorough analysis of their product and shopping experience in a dedicated consulting session.
Etsy is rapidly changing its search engine algorithm to make sure you land in front of as many Etsy buyers as possible. Our job is to stay up-to-date with all announced Etsy algorithm changes and to quickly notice under-the-hood updates that may go unannounced. Our SEO team spends their days testing new strategies and adapting our optimization process to the latest Etsy developments so you never have to wonder what’s going on.
Seasonality and trends play a crucial role in buyers’ behavior and can greatly impact your Etsy income. We know how to ride the wave and turn seasonality into an opportunity for growth. We follow all the trends, the upcoming holidays and events and use this knowledge by updating your products with the most relevant and popular tags & titles for every month and season. Taking action on time is the best to always stay ahead of your competition.
How it works
Each of our hands-on packages involves forming a dedicated team for your project that works directly inside your store. Our privacy and security processes guarantee the safety of all your data to give you the comfort and give you a comfortable control over all activities in your store.
All activities are recorded in real-time and shared in our reporting sheets. For growth packages we monitor and report the direct traffic and revenue growth from every SEO activity that we’ve executed in the shop.
All login details are managed by our Data Officer. Team members working on your project login through a managed service without direct access to your password. We recommend Etsy two-factor authentication that allows tracking all store logins.
We select one or more team members for your project based on your package selection. We aim to keep teams the same and usually can guarantee that you will work with your team for at least 6 months (or more) before any rotations happen.
Receiving production or marketing help and hiring more team members has always been allowed and officially confirmed by Etsy. We add Artery Team as shop member to comply with all Etsy house rules and transparency policies.
Etsy SEO Package FAQ
Based on our experience so far, we usually see an average 35% increase in monthly visits as soon as the initial growth kicks in during one of the first 3 months. This growth is accumulated over time and can reach its peak in months 4 to 6 when you can expect double traffic or more.
This package is focused entirely on traffic as we have direct influence there. When it comes to sales and revenue, there a lot of other factors involved, like prices, photography, production and so on.
Usually the revenue growth that follows is even bigger than the traffic growth and within 6 months it can reach up to 2-3x of the revenue before the optimization. However, if you need help converting your visitors into buyers, we are always available for a dedicated coaching session when we can discuss everything that can be improved in the shop. If you want more details, just let us know.
The SEO package works as a monthly subscription. Our clients usually want to check out what’s possible with our help in the first 1-2 months. Based on the results you are seeing you can decide to cancel your subscription every month with a short notice. After seeing the results most Etsy sellers decide to continue their subscription. We usually recommend at least 2 months at the start to make sure the initial traffic growth kicks in.
Yes, we will need access to your shop so as to examine the statistics, the performance of your products and shop, to work directly on the tags & titles as well as to observe the traffic on a regular basis. We work with many Etsy brands in this matter and we know what steps to take in order to keep things clear and by the rules. For security reasons we recommend you to enable two factor authentication for your shop which will give you total control of the logins to the store. Once everything is in place you will provide us with your shop login details, which are managed by our Data Officer. Artery Team members access the store through a managed service without direct access to your passwords. Please note that your bank account information and other administrative details are protected by Etsy and no one will have access to them.
We use our own software to monitor product ranking and competition on Etsy. Developing our software solution allows us a lot of customizations based on our internal process. Our engineering team has developed it according to our specific needs with the information we have available and that can easily be extracted from Etsy.
None of our actual work in the shop is tool-based and we never do mass-editing. We optimize 50-60 products per month with high focus and precision to ensure consistent growth.
We check out erank from time to time, but just for reference as it doesn’t really fit our needs in terms of SEO monitoring. Erank provides some easy answers like grading your listings as “A” or “B” that work for most sellers so it’s also a decent solution depending on your needs.
In any case, our process and tools are just the way to get to results, they are always changing and adapting to Etsy evolution.
We do recommend to run Etsy Ads as it can be really effective and helpful for traffic if it is managed right. Etsy ads performance is heavily influenced by good SEO so as your organic traffic grows, your Etsy ads revenue and ROI will increase.
We’ll have to see your results so far in order to recommend a specifc budget. We’ve seen great results even with a $4-5 budget a day, so it’s not necessarily the big budget that helps drive sales in this case. We can discuss all this in more details when you decide to go ahead with the package.
We sign a contract that can be terminated with two-week notice. In the beginning of each month, we send you an invoice. The communication is via e-mail and each week, we will update and discuss the optimization, the advertising and the renewals in your shop. You will receive a Monthly Report where in real time, you will have information about the products we’ve been working on, their stats 30 days before and 30 days after the actual optimization.
We create and maintain a Monthly Report where you will have real time information about the products we’ve been working on, their stats 30 days before and 30 days after the actual optimization. We track the growth for each individual listing as well as on the shop level.
We always recommend enabling two factor authentication for your shop, which will give you total control of the logins to the store. Once we begin, our team will walk you through this process. To comply with Etsy policies, it’s recommended that you add Artery Team as a shop member. We’ll send you our logo and additional information. Once everything is in place, you will provide us with your shop login details, which are managed by our Data Officer. Artery Team members access the store through a managed service without direct access to your passwords.
We often recommend taking advantage of the SEO Package in combination with dedicated consulting sessions where we can discuss your product and overall shopping experience. During our 90-minutes consulting sessions, we can give you honest feedback about your shop, as well as, guidelines and tips that you can apply to your store immediately after the conversation. Keep in mind that SEO is only one part of the general picture and it is crucial to have an overall brand strategy for your store.
We are not here for quick one-off gigs. Artery Team is a marketing agency for designer-makers and our clients stay with us from 6 months to forever. We value our partners and some of our clients work with us since the start of our company in 2015. Our results and happy Etsy sellers let us develop our team and company for 5 years already.
To ensure great results in your store, we start every new SEO package with an analysis of your shops’ SEO situation as well as the competition in your niche. Then we make an optimization plan and share it with you in order to have a stable strategy for the upcoming months. Of course, if you have something specific in mind, we’d be more than glad to hear it and adjust accordingly.
“I think designers should focus on their work, and shop managers – on their own. I can claim that I am a great designer with wonderful ideas, but somebody good with numbers, stats, SEO algorithms and not emotionally involved with the products must take care of marketing and sales.”
1,500+ Sales on Etsy
“Full professionalism, trouble-free contact, help from outside the scope of the service. Since I started working with ArteryTeam, the number of visits in my boutique and sales have significantly improved. I highly recommend to all who want to start the adventure with Etsy. Thank you so much!”
2,000 Sales on Etsy